Morocco Mall out all the stops
Presentation preview of Tuesday afternoon, the Morocco Mall sign. Before an audience of journalists, Salwa Akhannouch, the group's president Aksal, owner of Morocco Mall with Nesk Investment, said that this project is a great pride for all Moroccans. "We recruited 5,000 young once which 1,500 have been trained in the academy Aksal", she wanted to highlight. But until we know more about the key figures of this project, the national press was treated to a movie where you could relive the highlights of the four years of construction of the Mall, ranked among the top 5 in the world of its category. Shortly after, accompanied by journalists Aksal team and the architect David Padoa huge building, visited the various stages of the Mall. To develop the quality of Moroccan life, the Morocco Mall provides, in effect, a new retail experience built around three main activities: shopping, entertainment and restaurants. A variety of supply that could drain, in addition to Moroccans, foreign tourists. To achieve this objective, a strategy was implemented in partnership with 11 hotels Casablanca. Indeed, shuttles will be available to hotel guests partners to help them discover the brand. Director of Development Aksal Omar Bennouna, said in the sense that "the group's objective is to reach 15 million visitors annually."
Open to the public from December 5, Morroco Mall has over 350 outlets of clothing (men, women and children), equipment, hi-tech and retail. "The needs of visitors will be satisfied, as the signs vary their offers between consumer brands and luxury brands," says Bennouna. The press conference of the preview opening coincided with the final touches made by the managers of shops before the deadline. It was also able to see a rehearsal in Sofia Essaïdi. The young singer will host the opening night alongside, among others, the international star Jennifer Lopez. Dining options include an offer international and Moroccan inside and outside the Mall is proposed. In fact, Mall has 70 international and local brands (Rotana Café Venezia Ice, StarBucks, Burger King, KFC, Second Cup, McDonald ...), eight restaurants with ocean views and 1,200 seats. On Tuesday, fast food restaurants located on the 2nd floor seemed ready to welcome their first guests. Finally, leisure remain among the strengths of the brand. Occupying 25% of the area of the Mall, spaces dedicated to them offer a completely new offering in Morocco. With the largest Imax 3D cinema in Africa, an amusement park Adventureland (which spreads over an area of 5000 m2) 700 m2 rink, an aquarium at the educational center with a panoramic lift ( the third world of this type after Washington and Berlin) and a musical fountain (made by WET which has signed the Bellagio fountain in Las Vegas), Morocco Mall, will no doubt change the lifestyle of Moroccan families
Souk full Mall
This is the second floor of the Morocco Mall "souk" was installed. With a typical Moroccan decor, it includes dozens of shops where you promote the crafts of the country. Ingenious, especially with dynamic promotion of crafts since the establishment of the sectoral strategy dedicated. Caftans, slippers, jellabas, crafts ... There are offered to visitors. "Through this souk, we give a real boost to our heritage," says Omar Bennouna. In addition to the shops, the bazaar also includes a mosque. "We have nothing néligé. We want visitors to the Mall spend maximum time, which is why we have them with everything they need, "says the director of group development Aksal.
Notice the curious!
The Morocco Mall has put the dishes in the large. It is as well alongside brands of clothing or restore the most prominent enthroned an impressive aquarium, ranked third in the world. Containing one million liters of sea water (run automated) with a diameter of 13.4 m and a height of 9.4 meters, this aquarium is a real curiosity, unprecedented in Morocco. Crossed by a panoramic elevator that can accommodate up to 12 people, this artwork will discover the many treasures of the marine world. 3750 kinds of corals and 37 species of fish are thus placed in ponds. A team of 20 people responsible for maintaining the water temperature and the standards of protection of marine species.
An outsized fountain
Figures to give you dizzy. With a total area of 6,000 m², extending 210 m long and up to 42.5 m wide, the musical fountain of Morocco Mall is one of the leading attractions Duplus largest mall in Africa. Outsized fountain which ranks third of its kind in the world after those in Las Vegas and Dubai. Designed by the same firm that provided the Bellagio fountain in Las Vegas, will offer visitors a spectacle made of lights, music, movement and water jets. 500 m surrounded by black granite 5 cm thick, this fountain has 282 water jets that have the power to propel up to 60 m high. An aquatic show 4 minutes, run a music selection will be scheduled every 20 minutes. Enough to hold breath in many large and small.
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